formatting a Sphinx reference -

if use rst source:

- :ref:`naming convention <naming>` --- consistently    followed naming convention 

then can output looks this

• naming convention — consistently followed naming convention

but can make "naming convention" boldface? rst doesn't seem idea of nested formatting directives.

i've tried suggestion in https://stackoverflow.com/a/4836544/44330 doesn't seem work in case (a :ref: rather html hyperlink)